This lesson goes over the target audience profiles in KS5 Media (CTECH level 3). Including demographics (physical) and psychographics (mental) audience profiles. I printed off magazine covers and film posters to engage the pupils at the start and to gauge what pupils already know about target audience. Then going over target audience categories. Progress - then going back to the notes made in the starter - this could be purple penned. Then it goes through two adverts (Tesco and Volkswagen) for pupils to decide which audience they are targeted at. Then pupils are given two products to research in groups and they will present to the class which audience profiles the products have and how they attract these. Homework: to find the 'user types' of psychographics.

This is a SWOT analysis (strengths, weaknesses, opportunities, threats) from when I was undertaking my degree in journalism. I asked pupils to use this model to write their own SWOT for a media publication. This could be used as an exemplar Dist* answer.

Y12 CTEC lesson. Includes a model SWOT analysis on Women's Health UK with 20 mark assessment question for pupils to complete in workbooks. Objective: To identify the different features of an effective SWOT analysis. To revise concept art and prototypes. Outcomes: To apply our knowledge of development tools to assess the effectiveness of SWOT. Literacy objective: Effect/Affect Pupils start by discussing the advantages of a SWOT analysis and rank how confident they are in their books 1-10. Then pupils read through the model SWOT and highlight key points. This scaffolds for their 20 mark question as they are discussing and finding examples. Lesson then goes through marking criteria e.g. distinction/pass/merit answers. Pupils then have 10 minutes to write - timer included. Another confidence checker after they have written their essay - showing immediate progress. Revision of concept art and prototypes with a clip also (YouTube - embedded). Then plenary to assess what has been understood this lesson.

Legal issues (defamation, slander and copyright) revision for Y12 Media CTEC. Ethical issues to support these notes, with reference to the specification, discussing Nestle company distributing free formula milk to third-world countries for eventual profit and the following boycott. I don't own any of the images within the revision notes.

A3 carousel/market place activity for KS3 Y12 Media CTEC developmental tools for unit 2. Pupils to use their A3 sheet to revise for their exam. A3 sheet in publisher and PDF file for ease of use. A3 sheet only.

Full walk-through with images to help for instruction. Example magazine pages in the original inDesign file. Video and image clips included (I only own the video). Great way to get your A-Level class using this media type. I am a former magazine journalist - used this with my classes for Distinction level evaluations.